Responsible Tourism in Central Vietnam

The development objective of the Project is to increase decent work opportunities and income, improve livelihoods for local people in remote areas of Quang Nam and Thua Thien.Hue provinces through sustainable cultural tourism development, especially vulnerable groups. This project is built on the success of many other ILO tourism projects which have been implemented in many countries of the similar level of development in the region, namely Laos, Cambodia, Thailand, specially “The “Strengthening of Inland Tourism project in Quang Nam Province” (SIT) from 2011 to 2013 funded by the Grand Duchy of Luxembourg in Vietnam. The SIT project has successfully addressed some shortcomings of the tourism value chain to bridge the gap between less developed tourism areas and tourism hubs. During its two-year implementation, the project has achieved significant successes in human resources development, working with business association, developing three Community-based tourism villages, and developing new approaches for local handicraft product linkages to market. The important results of the SIT project include the direct support to the project targeted groups in developing hospitality industry and craft industry, and in developing tools that can be used in other destinations for sustainable replication. The collaboration between two sister agencies, ILO and UNESCO, under the auspice of the SIT project and UNESCO program in Quang Nam, has led to the maximization of the market opportunities for the product and service providers in the western areas by connecting them with the tourism facilities around the World Heritage sites. Significant and tangible results have been recorded, namely: i) Heritage and cultural values are added into tourism products and services; ii) Joint branding ‘Crafted in Quang Nam’ is developed, which helps enhance the competitiveness of local producers; and iii) A pilot model of Tourist Information Center (TIC) is established and located in the heart of heritage tourism area and bridges tourism market and local producers.

Project symbol

VIE/13/08/LUX

Admin unit

CO-Hanoi

Start date

20/12/2013

End date

30/06/2016

Total allocation

628521

Total expenditure

Status

Closed

628240

Development Partners

Luxembourg, Ministère des Affaires Etrangères et européennes

Country/Countries

Viet Nam

Outcomes

Formalization of the informal economy