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Promoting gender equality for decent employment in Pakistan - Final Evaluation

eval_number:

1269

eval_title:

Promoting gender equality for decent employment in Pakistan - Final Evaluation

location:

region:

Asia and the Pacific

country:

Pakistan

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eval_url:

https://analyticstest.ilo.org/ievaldiscovery/eval/1269

lessons_learned:

description:

Effective use of media for sensitizing the overall population on gender equality issues should include print, radio and electronic means of communication as well as social media.

context:

This is particularly important because the majority of the target population cannot read or write.

success:

Articles an about project successes has been positive as it could inspire other women to seek their career and employment aspirations.

challenges:

The project has primarily focused on print media as the means fro sanitizing the general public on gender issues and employment. There have been very good articles highlighting success stories of women who have been trained and supported by the project. However, editorial and opinion pieces about the legal framework that is in place fro protecting women’s rights in employment, or of the remaining gaps that persist which need to be openly discussed.

administrative_issues:

N/A

comments:

Print, radio, electronic and social media reporters and bloggers.

url:

https://analyticstest.ilo.org/ievaldiscovery/lessons/173577

themes:

theme:

Communication/media strategy

category:

Organizational issues

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