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Promoting Fundamental Rights and Labour Relations in Export Oriented Industries in Bangladesh - Final evaluation

eval_number:

2102

eval_title:

Promoting Fundamental Rights and Labour Relations in Export Oriented Industries in Bangladesh - Final evaluation

location:

region:

Asia and the Pacific

country:

Bangladesh

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eval_url:

https://analyticstest.ilo.org/ievaldiscovery/eval/2102

lessons_learned:

description:

In an environment that lacks awareness of FPRW and social dialogue, the international labour standards and collective bargaining, freedom of association, the media may come in as an important transmission belt in reaching out for many more people that any project can do. A media component appears to be a must for all the projects of this type.

context:

The FRLR project used radio programmes and TV talk shows to raise awareness on labour laws. Preconditions Awareness-raising campaigns stand much more chance of having an impact if they are clearly focused. Awareness-raising should not be seen as an end in itself but as a means to an end. It should be a key element in a combination of interventions

success:

Estimated coverage of 270,000 people through radio programmes by two national radio stations

challenges:

Awareness-raising is an on-going process. Resources have to be expended on a regular basis to raise awareness.

administrative_issues:

Difficulties in ensuring sustainability due to lack of Prior to conduction of any media campaign/awareness raising activities, to discuss and agree with all Constituents its key messages.

comments:

Tripartite partners Workers in export oriented sectors (RMG, shrimp and leather sectors)

url:

https://analyticstest.ilo.org/ievaldiscovery/lessons/208253

themes:

theme:

Communication/media strategy

category:

Organizational issues

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