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Employment for Youth in Egypt (EYE): Providing a Reason to Stay - Final evaluation

eval_number:

3650

eval_title:

Employment for Youth in Egypt (EYE): Providing a Reason to Stay - Final evaluation

location:

region:

Africa

country:

Egypt

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eval_url:

https://analyticstest.ilo.org/ievaldiscovery/eval/3650

lessons_learned:

description:

The modernization of the Grace Village Pottery cluster demonstrated how locally available opportunities encourage both males and females to peruse carriers locally, and how exposure is key in creating motivation for change.

context:

MESMEDA, the entity responsible for publishing Egypt's National Strategy for the Development of Organic Clusters: 2019-2030, has a goal of facilitating rapid inclusive economic growth by empowering local communities of private sector enterprises, academic institutions, and service providers to unleash their economic potential and become competitive on regional and international levels. With the success of this model, MESMEDA could use this successful model to support additional organic clusters in various governorates and achieve the objectives outlined in the strategic plan.

success:

The cluster of low-cost pottery workshops has been a part of the community for over a century, with the main client being a wholesaler who pays very low prices. However, younger generations are losing interest and seeking opportunities elsewhere. The project was able to sustain the interest and enthusiasm of 6-10 younger potters who, in turn, encouraged others to stay. Exposure to other places and products created enthusiasm for an ailing trade and showed potential for growth and provided new ideas and designs. As a result, younger generations have decided to stay and take on new roles, such as marketing and e-commerce, within the family business. The project has successfully revived interest in traditional trade and provided new perspectives for its development.

challenges:

The impact was clearly reported by the educated youth who perceived a role for themselves in the development of the family business, so they have decided to stay

administrative_issues:

The high turnover rate in the ILO project team made the monitoring and coordination among different partners questionable. Such organic pottery clusters could be benefited from for example other partners agencies supporting such industry in other governorates such as Tunis Village Pottery local industry in Fayoum supported by UNDP

comments:

UNTFHS, ILO, UNIDO, UNDP, MSMEDA as well as other relevant stakeholders

url:

https://analyticstest.ilo.org/ievaldiscovery/lessons/222522

themes:

theme:

Youth employment

category:

Employment

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