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Promoting Social Dialogue - Final Independent Evaluation
- eval_number:
- 2733
- eval_title:
- Promoting Social Dialogue - Final Independent Evaluation
- location:
- region:
- Europe and Central Asia
- country:
- North Macedonia
- eval_url:
- https://analyticstest.ilo.org/ievaldiscovery/eval/2733
- lessons_learned:
- description:
- Separate marketing and communications strategies developed for EOs proved to be highly successful with increased membership and capacity. A single strategy developed for three trade union federations proved less successful as a capacity-building tool. Each organisation needs a separate strategy to reflect their uniqueness and to differentiate themselves from other, similar organisations.
- context:
- Every organisation has its own interests, positioning and business objectives.
- success:
- Tailored strategies for EOs were highly valued and successful
- challenges:
- Joint strategy failed to account for need for differentiation between competing unions in a highly charged political environment
- administrative_issues:
- Contractual obligations of partner organisations delivering activities with ILO financial support.
- comments:
- EOs, TUs
- url:
- https://analyticstest.ilo.org/ievaldiscovery/lessons/235128
- themes:
- theme:
- Communication/media strategy
- category:
- Organizational issues
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