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Project to Strengthen agricultural opportunities through training and technological investment (PROFIT) - Midterm evaluation

eval_number:

3537

eval_title:

Project to Strengthen agricultural opportunities through training and technological investment (PROFIT) - Midterm evaluation

location:

region:

Americas

country:

Haiti

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eval_url:

https://analyticstest.ilo.org/ievaldiscovery/eval/3537

recommendations:

title:

Improve the visibility of the project at the level of Grande-Anse and in the country: To fill the visibility gap noted by the mid-term evaluation, an aggressive and intelligent communication plan must be applied by: 1) publishing articles on research results (Le Nouvelliste, Magic 9, Haïti Climat, etc.), 2) signaling the project in the field (visibility actions), 3) presenting progress, bottlenecks and prospects; not only through the most popular media spaces in Grande-Anse, but also in the metropolitan area of Port-au-Prince; to better draw everyone's attention to these investments and, 4) the presence of PROFIT in departmental sectoral thematic tables (cf. Missions of the national coordination of the project and of the gender specialist are recommended, as far as possible). possible; if not, consider the possibility of mobilizing a support service provider).

url:

https://analyticstest.ilo.org/ievaldiscovery/recommendations/16896

action_plan:

'- Communication and media plan review '- Production and broadcasting of a series of podcast '- Interviews and shows to broadcast in local and national media '- Designing and installation of visibiblity billboards in implementing communities '- Community meetings with leaders of associations and cooperatives '- Media events '- Dissemination of project stats with stakeholders The communication consultant involved since the beginning of the project has reviewed the communication and media plan developed to make sure that project visibility is strengthened, and to some extent, even more than expected. From the mid-term evaluation, we've been able to produce and disseminate a series of 6 podcasts in creole to promote the objective, the results, and the impact of the project during 6 consecutive months, from March to September 2023. That series of podcasts have been broadcasted via two local medias in the Grand Anse Department and through several broadcasting groups on social media used by beneficiaries. Those broadcasts helped the project getting more visibility in the implementing communities. Also with the emergency fund, we've been able to produce two more podcasts that have been broadcasted during 6 months also to help the population of the implementing communities get a comprehensive understanding on why and how ILO, and its partners (including the Norway Foreign Affairs Ministry), through PROFIT project, contribute to the recovery after the earthquake occured in August 2021. The choice of local media and other local resources for the communication activities aimed to empower the communities and local resources to help get a betterownership of the interventions. Billboards have also been installed and community meetings have been held in implementing communities of the project to spread as much as possible key information about the PROFIT project , and credit all the stakeholders involved in its implementation, including the donor and the ILO. Besides, we've planned and achieved two media interviews at national level on Magik9 and Metropole in July 2023 to promote value chains of cocoa and breadfruit, as well as the impact of PROFIT project on strengthening the production of those value chains. Furthermore, we've been able to promote and communicate on the impact of the project through some national events with partners and stakeholders. We've taken advantages of two major event in 2023 to disseminate materials and stats on PROFIT project to promote the results and impact of the project during its implementation period. During the promotional event held on July 7, and organized by ILO as part of SDG Joint fund initiatives, and during "Artisanat en Fête" organised by the main Daily newspaper in Haiti (Le Nouvelliste) on December 2023, PROFIT project results have been promoted, and thousands of people had access to the stand of the ILO where materials and documents have been exhibited.

date:

2024-05-16 00:00:00.0

progress:

Achieved

management_response:

Completed

information_source:

Country Office

admin_units:

DWT/CO-San Jose

project_symbols:

HTI/20/01/NOR

themes:

theme:

Organizational issues

category:

Communication/media strategy

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